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About Us

Critical celebrates the uniqueness and individuality of every individual. By articulating an authentic and healthy lifestyle, it aims to express the feeling of leading a purposeful and active life. Even though we'll never be able to reach Nirvana - that’s exactly the point.

While the industry seems to have ultimate answers for life and no space for critical moments, we have all the space there is.


To keep balance, you need to loose it sometimes.

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